As more and more people turn to the internet to find what they are looking for, local search has become a powerful tool for small businesses. In fact, four out of every five consumers will search online to find local information. Local SEO for Jacksonville businesses is a crucial tool as if you fail to optimize for local search you could be overlooking as much as 80% of your local customer base.
To avoid being left behind by your competitors, you need to take steps to ensure that your business is optimized for local SEO. Depending on your level of technical know-how, there are some tasks that you might be able to complete yourself. However, to ensure you get the best return on your time, its advisable to seek out the services of a professional Jacksonville SEO agency with a proven track record of success with other local businesses. With their expert assistance, you can leverage your position in the local search results, bring more traffic to your website and improve your revenue.
Lets take a look at four practical ways that you can improve your rankings in the local search results.
Claim Your Google My Business Listing
You may never have created a listing for your business, however over the course of time, one typically appears for most businesses. Sometimes multiple listings can be created for a single business and its important that you claim all of the listings that are in your business name so that you can eliminate the duplicates and ensure everything is up-to-date. If you have already claimed your business listing, you should ensure that all of the details you have provided are current.
Provide Consistent Contact Information
The point of local SEO for Jacksonville businesses is for both existing and potential customers to be able to find your business with ease. If you want the search engines to display your business in the results, you need to ensure that your business name, address, and telephone number (NAP) are consistent everywhere that you have them displayed. Its crucial that you are accurate with the details you provide. For example, if your official business name is a limited liability company (LLC) and you have LLC in your company name, then this needs to be included.
Start Gathering Reviews
Businesses are more accountable than ever nowadays, as there is a range of websites out there such as Facebook, Yelp, Angies List, Trip Advisor, and many more, where customers can leave their feedback. The feedback you receive via these reviews is crucial in building trust in your business, improving social proof, and increasing loyalty in your brand within the local community. To improve your local SEO results, you need to start attaining positive reviews about your business to help you stand out from the crowd. If you can find an effective way to ask your customers to leave a Google review after having a great experience with your brand, this will have more of an impact on your local SEO in Jacksonville than most other strategies.
Optimize Your Content For Local SEO
Jacksonville SEO agencies can help you to conduct in-depth keyword research and competitor analysis to help you optimize your content for local search. Using the right keywords, in the right areas of your website will help to tell Google more about your business and what you have to offer consumers in the area.
While there are many tools out there that you can use to conduct keywords research, it is advisable to seek out expert help. A local Jacksonville SEO agency will have a unique view of the local business landscape, will understand the market, and will be able to help you to start climbing the local rankings quickly. Business owners who take this task on themselves, often end up spending a lot of time on keywords research and optimizing their website with no results to show for their efforts. Instead of throwing good money after bad and wasting more time, its best to let the professionals look after this task, while you focus on growing your business.
Improve Your Position In The Rankings Through The Power Of Local SEO
Local SEOin Jacksonville is crucial if you want your business to reach the top of the search rankings for your target keywords. Featuring higher up in the search results means that more potential customers will find your business and your business will grow over time as a result. With the right Jacksonville SEO company at your side, you can put a local SEO strategy in place that will allow for more opportunities for your local business to grow and evolve into a trusted and reputable company in your community.
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